Vibrações nas Alturas

Que fazem dois homens (objecto?) num anúncio de roupa interior masculina? Trepam ao tecto dos Alpes, despem-se acalorados, fazem acrobacias esculturais. Não se encostam a um automóvel, nem bebem cerveja. Suspensos num fio, a milhares de metros de altitude, propagam as vibrações da colecção de Outono/Inverno de Sir Paul Smith. Vale a pena ver. Pelo menos a 720p.

Marca: Paul Smith. Título: Underwear Autumn/Winter Collection. Agência: Direct. Direção: Sébastien Montaz-Rosset.  Outubro 2013.

“This week we released a film to promote our autumn/winter 13 underwear collection, you can watch it here. In a world full of things that are so predictable, the obvious root for promoting underwear would be for us to use a well-bult guy and a classic shot that we’ve seen many times before, but I was keen to do something that was different. We’ve worked with a brilliant film-maker Sébastien Montaz-Rosset and slackliners Antoine Moineville and Tancrède Melet. I’ll let the film do the talking but I hope you like the result, we think it’s really amazing and scary as hell. And remember, breath comes in short pants!” (Paul Smith).