See you at breakfast

Um anúncio da Kellogg’s particularmente bem concebido e que não podia ser mais oportuno.

“The Olympics: where finishes are celebrated and immortalized with records, medals, and climbs to the podium. As the world gathers there to honor the glory and excitement of the finish, Kellogg’s invites us to go a different direction: by reminding us to celebrate the promise of the start. Using American swimmer Rebecca Soni (who would go on to win two gold medals and break three world records in London), this one-minute film starts by questioning our focus on the finish, only to make us remember the importance of the start — something no one other company understands as well as Kellogg’s.”

“Why does the finish get all the glory?
Is the win all that matters?
Is it in our human nature?
Is it our survival instinct?
Is that how we get ahead in life?
Is the end the most rewarding part of the journey?
Is it?
The truth is that there’s no destination without a beginning.
No good-bye without hello.
No dream without closing your eyes.
No “happily ever after” without “Once upon a time”.
For us, there’s no finish …without the most important part of the day…
The Start.
Kellogg’s
See you at breakfast”

Marca: Kellogg’s. Título: Swimmer. Agência: Leo Burnett / Lapiz, USA. Direção: Ivan Bird. EUA, Agosto 2012.