Narcisismo extrovertido

Existem anúncios que frisam a obra de arte. Com a assinatura de Floria Sigismondi, o anúncio The most selfless act of all, da marca de luxo Equinox, viaja pelos símbolos e pelos mitos da humanidade para nos provocar: mais do que narcisista, importa ser o mais narcisista possível, o melhor narcisista do mundo. Um narcisismo extrovertido. “Uma dádiva para o mundo”. Há anúncios que são mais do que anúncios.

Equinox, renowned for its bold, thought-provoking campaigns that channel the collective mindset, explores the theme of healthy self-obsession to provide a fresh take on a concept already central to its mission of empowering a life well lived. In 2020, the brand challenged people to commit to becoming the best version of themselves through self-devotion, and in so doing, become a better person, better friend, better partner — improving the world around them (Droga 5 NY).